Dill Pickles and Dr Pepper?
I have often written about the impact of ideation on one of my favorite beverages – Dr Pepper! It wasn’t too long ago that I was snookered into buying Dr Pepper: Dark Berry Zero Sugar! I hated it and couldn’t give it away! This new attempt at ideation is another one I will be quickly sending off to the idea-garbage heap! This latest one was inspired by a TikTok campaign aided by the likes of Sonic Drive-In’s who are adding dill pickles to the sacred Dr Pepper formula! This is just wrong! What is this world coming to?? Static Media: shutterstock.getty.com The slogan “new and improved” may be the motto for product ideation, but I vigorously resist any attempts to cater to a sour-pickle-cult-following of social media “noodle heads” who want to mess with my Dr Pepper! Surely there are better ways to generate new ideas and at the same time protect the integrity of a product without going crazy! Now, I have no problem with ideation when it comes to Blue Bell Ice Cream choosing to add a new...